Grass-fed, antibiotic-free and hormone-free beef are at the heart of Greenlea, dedicated to bringing the very best beef from farm to plate.
Greenlea has its origins in Gisborne as a family butchery in the 1960s and is still owned and run by the same Egan family, with three generations of the family now working in the business. Although having grown hugely over the years, at the heart of the business remain family values as well as the belief that 100% grass fed beef is the best in the world.
Farmer Rick Burke from Katikati (see right) is one of Greenlea’s suppliers, his family farming the land for generations. Beef from the 300-hectare farm is carefully selected because it meets Greenlea’s standards on sustainable farming and 100% natural beef.
For export-quality, grass-fed beef that has grazed on nutrient-rich pasture and is full of flavour, Greenlea is a must.
Find the extensive range of Greenlea products at Farro, from beef cheeks and tri tip to sirloin steaks and short ribs.