As Neat Meat enters is 20th year in business, Simon Eriksen and his team are more aware than ever that sustainability covers every aspect of the business. Financially successful farmers, those who produce meat for HARMONY are paid above the standard schedule price, providing an incentive for more farmers to become suppliers for brand by adapting to methods that are organic, put animal welfare at the forefront of how they farm, aim to reduce carbon emissions and work towards zero waste, all with the objective of providing clear traceability to the customer.
“We’ve been at this for a while now. We feel very loyal towards our farming community and we also feel very loyal towards this country that we love. We have to find a way for both to thrive together and have a future,” says Simon.
Consideration has even gone into how the HARMONY range reaches the market shelf. In 2017, Simon and the team, aware of the need to reduce plastic used by the business, worked with scientists and packaging inventors to try and produce a meat tray and packaging system that would still care for the product but also be completely recyclable here in New Zealand.
The good news is they succeeded and earned global recognition for their efforts. In May 2019, Neat Meat got the Silver Medal for Sustainability Packaging Design at AIP ANZ awards and just this year, Neat Meat was listed as a finalist in the WorldStar Sustainability and Packaging Awards in Munich, Germany where Neat Meat won the Bronze Medal. Unfortunately, due to Covid, Simon couldn’t accept the award in person but the plaque is being sent out and will be proudly placed on the wall at the head office.